Self-Portrait

In 2018, Self-Portrait's first flagship store opened on Albemarle Street in London. Working with Casper Mueller Kneer Architects, Han Chong ensured the architectural design of the store manifests Self-Portrait's insistence that quality experience and modern luxury should be within reach for all. Further stand-alone stores with the same concept subsequently opened in Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei, establishing the brand's global reach.